Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

Most startups fail because they don't do this.

The three most important steps to ensure consumers remember your brand.

Your competitors probably aren't utilizing this branding tactic. But if you do, your brand will have a huge advantage in the market.

Here's why it is a must that your brand is connected to contemporary culture.

These simple tactics will help your brand garner affinity within your audience.

Why some of the biggest brands are aligning with hip-hop culture to increase revenue.