Branding

DeJuan Wright

Sep 4
5 min

This Marketing Strategy Made Beats By Dre a Billion-Dollar Brand

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

DeJuan Wright

Aug 21
3 min

Being Disconnected From Contemporary Culture Will Cost Your Brand Customers

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

DeJuan Wright

Aug 14
4 min

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

The Top 4 Causes Gen Z Consumers Expect Brands to Support

DeJuan Wright

Jul 31
3 min

The Top 4 Causes Gen Z Consumers Expect Brands to Support

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

Why Always Playing it Safe With Your Marketing is Actually Dangerous

DeJuan Wright

Jul 17
4 min

Why Always Playing it Safe With Your Marketing is Actually Dangerous

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

DeJuan Wright

Jun 26
4 min

Why What Your Brand Sells Should Only be a Byproduct of Something Bigger

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

3 Signs That Your Startup Needs a Rebrand

DeJuan Wright

Jun 5
3 min

3 Signs That Your Startup Needs a Rebrand

If you notice any of these three signs with your startup, it's time to rebrand it.

DeJuan Wright

May 1
4 min

3 Things Your Startup Must Sacrifice To Become a Strong Brand

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

DeJuan Wright

Apr 3
4 min

3 Ways Your Logo Influences The Perception of Your Brand

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

DeJuan Wright

Mar 20
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

DeJuan Wright

Feb 27
4 min

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

DeJuan Wright

Feb 23
3 min

How Curtis ‘50 Cent’ Jackson Expanded His Brand Through Guerrilla Marketing

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

DeJuan Wright

Jan 30
4 min

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

DeJuan Wright

Jan 23
3 min

Why Now Is The Best Time To Humanize Your Brand

71% of consumers say they would be less likely to do business with brands that aren't doing this.

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

DeJuan Wright

Jan 16
5 min

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

How To Create a Great One-Liner For Your Startup

DeJuan Wright

Dec 26, 2022
4 min

How To Create a Great One-Liner For Your Startup

One-liners work wonders for brands. Here's how to create a great one for your startup.

DeJuan Wright

Dec 19, 2022
4 min

Gen Z Wants Brands To Do More of This

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

This Is Why Offering Less Items To Consumers Entices Them More

DeJuan Wright

Dec 5, 2022
5 min

This Is Why Offering Less Items To Consumers Entices Them More

Why less is more when it comes to influencing consumers to make a purchase.

Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

Nov 21, 2022
4 min

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.