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DeJuan Wright
Jan 275 min read
7 Blunders You Should Absolutely Never Make When Launching Your Brand
7 major mistakes that you must avoid in order to successfully launch your brand.


DeJuan Wright
Jan 135 min read
How to Position Your Startup Through Its Impressive Brand Story
A simple step-by-step guide to leverage your startup's best brand story for positioning purposes.


DeJuan Wright
Dec 30, 20245 min read
What Makes a Brand Logo Truly Great? Find Out Here
3 things that your startup's brand logo will need in order to be amongst the greats.


DeJuan Wright
Nov 25, 20243 min read
3 Things That Your Brand Will Always Owe Its Target Audience
No matter what, your brand will always owe these 3 things to its target audience.

DeJuan Wright
Oct 21, 20244 min read
How Snoop Dogg's Recent Sponsorship Success Helped Transcend The Brand Marketing Landscape
Snoop Dogg is absolutely crushing it on Madison Avenue. And as a result, he's opening doors for brands like yours.


DeJuan Wright
Oct 14, 20244 min read
Gen Zers Are Obsessed With Nostalgia: Why Your Brand Should be as Well
How fusing nostalgia in your marketing could help your brand build a tight bond with Gen Zers.


DeJuan Wright
Oct 7, 20244 min read
Mood Marketing: How to Build a Closer Connection With Your Brand's Audience
3 ways to build a closer connection with your brand's audience by affecting their mood.


DeJuan Wright
Sep 16, 20244 min read
1 Thing Your Startup Must Have to Become a Truly Remarkable Brand
In order to build a truly remarkable brand, your startup must have this 1 thing.


DeJuan Wright
Sep 9, 20243 min read
Should Your Startup Use a Brand Slogan or Not? Here's How to Tell
Brands like Apple, McDonald's, and Nike all use brand slogans. But should your startup do the same?


DeJuan Wright
Sep 2, 20245 min read
5 Things You Should Always Want Your Brand to be Associated With
5 things that you always want to come to mind whenever consumers think of your brand.


DeJuan Wright
Aug 19, 20244 min read
How to Create a Niche For Your Startup in a Crowded Industry
Think it's impossible to find a niche for your startup in a crowded industry? Well... think again.


DeJuan Wright
Jul 15, 20243 min read
Utilizing Your Startup Founder's Story to Forge Deeper Connections with Consumers
How your startup founder's story could give your business an unfair advantage.

DeJuan Wright
Jun 24, 20243 min read
The Number One Law of Branding Your Startup Must Never Break
Breaking this law of branding could put your startup out of business.

DeJuan Wright
May 13, 20245 min read
4 Things Your Brand Could Learn From The Kendrick Lamar vs. Drake Beef
4 lessons from the Kendrick Lamar/Drake beef that could help your brand beat any competitor.


DeJuan Wright
Apr 22, 20245 min read
5 Ways to Fuse Shock Value Into Your Startup's Branding Strategy
5 simple ways to intrigue your startup's audience through the power of shock value.


DeJuan Wright
Apr 15, 20244 min read
3 Reasons Why Your Brand's Marketing is More Important Than Your Products
3 reasons why the best products do not win. But the best marketed products do.


DeJuan Wright
Mar 25, 20244 min read
How to Know if It's Time to Change Your Brand's Name
Wondering if it might be time to change your brand's name? Here's how to know for sure.


DeJuan Wright
Mar 4, 20244 min read
This Question Should Direct All of Your Startup's Branding Decisions
Every branding action that your startup takes should be directed by this one question.


DeJuan Wright
Feb 26, 20245 min read
3 Apple Branding Principles That'll Help Your Startup Succeed
3 branding principles utilized by Apple that will help your startup overcome all odds.


DeJuan Wright
Feb 19, 20244 min read
Making This Simple Branding Mistake Could Ruin Your Startup
This branding mistake could lead to your startup going out of business.