Branding

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DeJuan Wright

6 days ago
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

DeJuan Wright

Feb 27
4 min

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

DeJuan Wright

Feb 23
3 min

How Curtis ‘50 Cent’ Jackson Expanded His Brand Through Guerrilla Marketing

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

DeJuan Wright

Jan 30
4 min

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

DeJuan Wright

Jan 23
3 min

Why Now Is The Best Time To Humanize Your Brand

71% of consumers say they would be less likely to do business with brands that aren't doing this.

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

DeJuan Wright

Jan 16
5 min

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

How To Create a Great One-Liner For Your Startup

DeJuan Wright

Dec 26, 2022
4 min

How To Create a Great One-Liner For Your Startup

One-liners work wonders for brands. Here's how to create a great one for your startup.

Gen Z Wants Brands To Do More Of This

DeJuan Wright

Dec 19, 2022
4 min

Gen Z Wants Brands To Do More Of This

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

This Is Why Offering Less Items To Consumers Entices Them More

DeJuan Wright

Dec 5, 2022
5 min

This Is Why Offering Less Items To Consumers Entices Them More

Why less is more when it comes to influencing consumers to make a purchase.

Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

Nov 21, 2022
4 min

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.

The Most Successful Brands Do This 1 Thing Extremely Well

DeJuan Wright

Oct 31, 2022
3 min

The Most Successful Brands Do This 1 Thing Extremely Well

The most successful brands on the planet do this. Your startup should as well.

4 Laws Of Branding That Taylor Swift Has Mastered

DeJuan Wright

Oct 24, 2022
6 min

4 Laws Of Branding That Taylor Swift Has Mastered

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

DeJuan Wright

Oct 10, 2022
7 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

DeJuan Wright

Sep 19, 2022
4 min

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

DeJuan Wright

Sep 5, 2022
3 min

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

Co-Branding Is On The Rise (And For Good Reason)

DeJuan Wright

Aug 22, 2022
5 min

Co-Branding Is On The Rise (And For Good Reason)

Here's why you may want to strongly consider co-branding your startup.

DeJuan Wright

Aug 15, 2022
6 min

When Should Your Brand Publicly Challenge a Competitor?

How to determine whether or not your brand should publicly address a competitor.

8 Things That The Greatest Brands Do

DeJuan Wright

Aug 8, 2022
7 min

8 Things That The Greatest Brands Do

8 branding principles utilized by the greatest brands in the world.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

DeJuan Wright

Jul 18, 2022
5 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

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