Consumer Behavior

Survey: 73% of Consumers Feel More Emotionally Connected to Brands That do This

DeJuan Wright

Aug 26
3 min

Survey: 73% of Consumers Feel More Emotionally Connected to Brands That do This

73% of consumers say that they felt more emotionally connected to brands that did this one thing.

New Study Reveals Top 3 Things Gen Zers do Before Buying Something

DeJuan Wright

Jun 3
2 min

New Study Reveals Top 3 Things Gen Zers do Before Buying Something

Study reveals these are the 3 steps Gen Z consumers take prior to making a purchase.

Study: Gen Z Loses Attention For an Advertisement in This Many Seconds

DeJuan Wright

Mar 11
4 min

Study: Gen Z Loses Attention For an Advertisement in This Many Seconds

How fast could Gen Zers lose their attention for your brand's ad? The answer just may surprise you.

Survey: 65% of Consumers Will Buy if Your Business Does This

DeJuan Wright

Jan 8
4 min

Survey: 65% of Consumers Will Buy if Your Business Does This

65% of consumers say they're more likely to buy from your business if it does this one thing.

84% of Consumers Purchased Products Because Its Marketing Included These 2 Words

DeJuan Wright

Dec 18, 2023
3 min

84% of Consumers Purchased Products Because Its Marketing Included These 2 Words

2 words that could influence 84% of consumers to purchase your products.

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

DeJuan Wright

Sep 18, 2023
4 min

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

4 reasons why your startup's marketing strategy should focus more on psychographics instead of only demographics.

The Top 4 Causes Gen Z Consumers Expect Brands to Support

DeJuan Wright

Jul 31, 2023
3 min

The Top 4 Causes Gen Z Consumers Expect Brands to Support

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

The Top 3 Ways Gen Z Consumers Discover New Brands and Products

DeJuan Wright

May 15, 2023
3 min

The Top 3 Ways Gen Z Consumers Discover New Brands and Products

New survey reveals that these are the top 3 ways Gen Z consumers will discover your brand or products.

Why Almost 80% Of Consumers Are Unsubscribing From Brands

DeJuan Wright

Mar 6, 2023
2 min

Why Almost 80% Of Consumers Are Unsubscribing From Brands

New consumer survey reveals nearly 8 out of 10 consumers are unsubscribing from brands. Here's how to avoid it from happening to your brand.

DeJuan Wright

Feb 27, 2023
4 min

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

This is Why Offering Less Items to Consumers Entices Them More

DeJuan Wright

Dec 5, 2022
5 min

This is Why Offering Less Items to Consumers Entices Them More

Why less is more when it comes to influencing consumers to make a purchase.

Consumers View Ads This Many Times Before Making a Purchase

DeJuan Wright

Nov 7, 2022
3 min

Consumers View Ads This Many Times Before Making a Purchase

On average, people need to see an ad this many times before they'll buy.

New Survey: These Are Gen Z's 3 Favorite Social Media Platforms

DeJuan Wright

Oct 17, 2022
4 min

New Survey: These Are Gen Z's 3 Favorite Social Media Platforms

New survey shows these are Gen Z's top 3 social media apps.

4 Reasons Why Retail Therapy Is Most Effective In The Fall

DeJuan Wright

Oct 3, 2022
4 min

4 Reasons Why Retail Therapy Is Most Effective In The Fall

Studies show that retail therapy is real. Here's why it is most effective in the fall.