New Survey Reveals What 74% of Consumers Want: Are You Listening?

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If you’ve decided to take all of the intrepid measures required to become a business owner by sacrificing your finances, reputation, and most valuable of all—your precious time, towards creating a company, it would behoove you to be as close to obsessive as reasonably possible when it comes to studying consumer behavior. 

No matter if you have an MBA or any other esteemed degree in business, some of the most important lessons regarding consumer behavior that you’ll learn aren’t those obtained in an air conditioned classroom. But rather by observing consumers’ actions; along with (some of) the things they express to your business as well as others. 

Another invaluable avenue to obtain consumer insights are consumer surveys. Consumer surveys often reveal consumer intent, sentiment, along with their patterns of behavior. And if enticing consumers to shop with your business is of importance to you, the findings from a recent consumer survey are certainly pertinent to your goals. 

What consumers want your business to offer

Driving shoppers towards your company’s offerings consists of first convincing them to disregard the offerings of your competitors. But in order to successfully accomplish that feat, there must first be something about your offer the consumer finds more alluring than those of your competitors. 

With the price of products steadily on the rise in the U.S. due to inflation and tariffs, many consumers find themselves now scanning weekly ad flyers more than ever before in hopes of finding the best bargains available.

So it should come as no surprise that according to a 2025 holiday shopping survey conducted by PayPal, 74% of consumers are now more likely to shop with merchants who offer cash back or rewards deals. 

Ways your business could use this to its advantage 

Give consumers what they want, as well as your business an edge over any of its competitors who aren’t doing so, by incentivizing shoppers with both cash back and rewards deals. 

The way to do that consists of incentivizing customers to buy from your business by making it worth their while financially to do so. Particularly with promotions like:

• Earning deals: Which allow registered members to earn cash back or free items based on a percentage of their purchase amount.

• Accumulative deals: Which rewards program members who make a certain amount of purchases each month.

• Milestone deals: Which rewards members who have consistently made purchases from your business throughout a specific amount of time.

There are numerous ways to impel consumers to buy from your business. Especially in times of economic uncertainty, consumers are far more inclined to go to even greater lengths than usual to get the most bang for their buck. Which is why deals that reward customers for their purchases are more popular today than ever before.

Final thoughts

Cash back and rewards deals are an excellent way to entice cost-conscious consumers who are reluctant to part with their hard earned cash to buy from your business. If you’d like further help devising an effective promotion to reward your company’s customers, contact us today to schedule a complimentary client consultation!