Startups

4 Digital Marketing Oversights That Are Likely Costing Your Startup New Customers

DeJuan Wright

Sep 23
5 min

4 Digital Marketing Oversights That Are Likely Costing Your Startup New Customers

4 reasons why your startup probably hasn't seen a return on its digital marketing investment.

DeJuan Wright

Sep 16
4 min

1 Thing Your Startup Must Have to Become a Truly Remarkable Brand

In order to build a truly remarkable brand, your startup must have this 1 thing.

How to Create a Niche For Your Startup in a Crowded Industry

DeJuan Wright

Aug 19
4 min

How to Create a Niche For Your Startup in a Crowded Industry

Think it's impossible to find a niche for your startup in a crowded industry? Well... think again.

3 Things Your Startup's First Marketing Campaign Must Address

DeJuan Wright

Jul 29
3 min

3 Things Your Startup's First Marketing Campaign Must Address

Before launching your startup's first marketing campaign, be sure that it addresses these 3 things.

Utilizing Your Startup Founder's Story to Forge Deeper Connections with Consumers

DeJuan Wright

Jul 15
3 min

Utilizing Your Startup Founder's Story to Forge Deeper Connections with Consumers

How your startup founder's story could give your business an unfair advantage.

The Number One Law of Branding Your Startup Must Never Break

DeJuan Wright

Jun 24
3 min

The Number One Law of Branding Your Startup Must Never Break

Breaking this law of branding could put your startup out of business.

How Simplifying Your Marketing Messaging Could Help Spike Your Startup's Sales

DeJuan Wright

Jun 17
3 min

How Simplifying Your Marketing Messaging Could Help Spike Your Startup's Sales

You could be missing out on sales revenue if your startup's marketing messaging isn't simplified in this way.

6 Content Marketing Mistakes That'll Cost Your Startup Sales Revenue

DeJuan Wright

May 6
5 min

6 Content Marketing Mistakes That'll Cost Your Startup Sales Revenue

6 content marketing mistakes that will negatively impact your startup's bottom line.

5 Ways to Fuse Shock Value Into Your Startup's Branding Strategy

DeJuan Wright

Apr 22
5 min

5 Ways to Fuse Shock Value Into Your Startup's Branding Strategy

5 simple ways to intrigue your startup's audience through the power of shock value.

6 Must-Read Marketing Books That Every Startup Founder Should Own

DeJuan Wright

Mar 18
5 min

6 Must-Read Marketing Books That Every Startup Founder Should Own

6 marketing books that are absolute must-reads if you're the founder of a startup.

This Question Should Direct All of Your Startup's Branding Decisions

DeJuan Wright

Mar 4
4 min

This Question Should Direct All of Your Startup's Branding Decisions

Every branding action that your startup takes should be directed by this one question.

3 Apple Branding Principles That'll Help Your Startup Succeed

DeJuan Wright

Feb 26
5 min

3 Apple Branding Principles That'll Help Your Startup Succeed

3 branding principles utilized by Apple that will help your startup overcome all odds.

Making This Simple Branding Mistake Could Ruin Your Startup

DeJuan Wright

Feb 19
4 min

Making This Simple Branding Mistake Could Ruin Your Startup

This branding mistake could lead to your startup going out of business.

DeJuan Wright

Feb 12
4 min

3 Techniques to Create a Memorable Brand Slogan For Your Startup

3 ways to create a slogan that'll keep your brand on the mind of its target audience.

How to Create The Perfect Social Media Persona For Your Startup

DeJuan Wright

Jan 29
6 min

How to Create The Perfect Social Media Persona For Your Startup

Having trouble deciding which type of content to post on your startup's social media accounts? Discover a simple way to fix that problem.

Why Marketing Towards Gen Z Consumers Should be Your Startup's Main Priority

DeJuan Wright

Jan 22
3 min

Why Marketing Towards Gen Z Consumers Should be Your Startup's Main Priority

These are the reasons why your startup could go out of business if marketing towards Gen Z isn't a top priority.

80% of Gen Zers Want Your Startup to do This on Social Media

DeJuan Wright

Dec 25, 2023
2 min

80% of Gen Zers Want Your Startup to do This on Social Media

Survey shows that 80% of Gen Z consumers will be disappointed with your startup if it does not have this on its social media pages.

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

DeJuan Wright

Dec 11, 2023
6 min

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

Behavioral scientists agree, emotional marketing is very effective. These are 5 ways to apply it in your startup's marketing strategy.

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

DeJuan Wright

Dec 4, 2023
5 min

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

How to Determine Your Startup's True Unique Selling Proposition

DeJuan Wright

Nov 27, 2023
5 min

How to Determine Your Startup's True Unique Selling Proposition

Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.