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DeJuan Wright

May 1
4 min

3 Things Your Startup Must Sacrifice To Become a Strong Brand

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

5 Customer Engagement Activities Your Startup Should Be Conducting

DeJuan Wright

Apr 24
4 min

5 Customer Engagement Activities Your Startup Should Be Conducting

If your startup isn't doing these 5 things for customers—you could lose them if your competitors are.

DeJuan Wright

Apr 17
4 min

Product Marketing vs. Brand Marketing: Which Should Your Startup Focus On Most?

In order to rapidly scale your startup, here's which spectrum of marketing to focus on most.

DeJuan Wright

Mar 20
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

3 Business Lessons From Starz' Hit Series 'BMF' (Season 2)

DeJuan Wright

Mar 13
4 min

3 Business Lessons From Starz' Hit Series 'BMF' (Season 2)

3 business lessons from Season 2 of the hit series 'BMF' that'll make you an even better entrepreneur.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

DeJuan Wright

Jan 30
4 min

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

5 Major Marketing Miscalculations Made By Too Many Startups

DeJuan Wright

Dec 12, 2022
6 min

5 Major Marketing Miscalculations Made By Too Many Startups

Any one of these miscalculations could sink your startup.

4 Marketing Tips Your Startup Could Learn From Air Jordan Releases

DeJuan Wright

Nov 28, 2022
6 min

4 Marketing Tips Your Startup Could Learn From Air Jordan Releases

4 marketing tactics used by Jordan Brand that could help your business succeed.

Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

Nov 21, 2022
4 min

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.

You'll Regret Not Using These 3 Guerrilla Marketing Weapons

DeJuan Wright

Sep 26, 2022
5 min

You'll Regret Not Using These 3 Guerrilla Marketing Weapons

If you own a startup, you'll regret not doing this.

5 Reasons Niche Startups Have An Edge In Every Industry

DeJuan Wright

Sep 12, 2022
5 min

5 Reasons Niche Startups Have An Edge In Every Industry

Here's why niche startups have an advantage over their competitors.

When Should a Startup Begin Advertising On Television?

DeJuan Wright

Aug 1, 2022
3 min

When Should a Startup Begin Advertising On Television?

How to know when your startup should begin advertising on television.

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

DeJuan Wright

Jul 25, 2022
5 min

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

Startups lose a lot of money due to these digital marketing mistakes.

How Social Media Marketing Could Help Save Your Startup

DeJuan Wright

May 30, 2022
5 min

How Social Media Marketing Could Help Save Your Startup

This is how a great social media marketing strategy could save your startup.

5 Steps To Acquire Customers For Your Startup On a Bootstrapped Budget

DeJuan Wright

May 23, 2022
7 min

5 Steps To Acquire Customers For Your Startup On a Bootstrapped Budget

If you have a small marketing budget—do this to acquire customers.

Most CMOs Of A Startup Make These Mistakes

DeJuan Wright

Apr 25, 2022
4 min

Most CMOs Of A Startup Make These Mistakes

4 huge mistakes that every CMO of a startup should avoid.

5 Social Media Branding Strategies For Startups

DeJuan Wright

Feb 22, 2022
4 min

5 Social Media Branding Strategies For Startups

5 branding strategies to help startups build through social media.

How To Attract Your Startup's Minimum Viable Audience

DeJuan Wright

Feb 16, 2022
4 min

How To Attract Your Startup's Minimum Viable Audience

Here's how you can attract the customers that will keep your startup afloat.

This Positioning Strategy Gives Startups The Best Chance At Survival

DeJuan Wright

Feb 7, 2022
4 min

This Positioning Strategy Gives Startups The Best Chance At Survival

Most startups fail because they don't do this.

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