Believe it or Not, Google Actually Wants Your Startup's Website to Win

Photo: ChatGPT (2026)

Oftentimes, perhaps by nature, founders tend to become prone to bouts of paranoia. Not so much where it’s unhealthy, but rather in a sense that at times, let’s just say we become easily convinced that anything and anyone standing in the way of us achieving our business goals—are out to get us in some nefarious way.

And who could blame us? As the old adage goes, Just because you’re paranoid, doesn’t mean they aren’t out to get you. 

For a great deal of startup founders, one of those, “Theys,” believed that are out to get them and their business, has been search engines. Google’s search in particular. I couldn’t tell you how many times I’ve heard startup founders vehemently proclaim that due to unfavorable rankings on their SERPs—Google has it out for their business. 

To the chagrin of those paranoid founders, no, Google isn’t out to keep consumers from finding your business on their search engine results pages. 

It’s actually quite the opposite. Google wants as many people as possible to discover your company’s website through their platform. You just have to help Google, help you. Here are two simple methods to do so organically. 

Publish relevant content marketing 

Content marketing is a not-so-secret sauce that could help your startup succeed in a variety of ways. Some of the things content marketing could be used for to help your company win include: Informing your audience, asserting authority in your industry, and attracting new customers towards your company.

Another way content marketing could help your startup is SEO (search engine optimization). Especially content marketing that is relevant to the industry your company belongs to. 

Here’s how it works: When your company website publishes and indexes relevant content on Google search console, not only does it enable users searching for that particular topic the ability to discover that content on Google’s SERPs—Google’s algorithms also begin associating your company and its website with the keywords in the content topics.

Which in turn, assists in your company ranking higher on SERPs. 

Influence backlinks

Backlinks, which are hyperlinks from other websites to your own, could certainly be listed as another one of the key benefits of content marketing, however, they also are a key benefit within their own right.

Acting as a co-signer from other websites that your company, content, and website are all legit—backlinks serve as an efficient contributor towards helping your company’s website win by: Boosting SEO rankings, domain authority, as well as organic visibility. 

By publishing content relevant to the area of expertise surrounding the products or services you offer, creators who are also publishing their content surrounding the subject could often share a link to yours in their content on other websites and platforms—which in turn, signals to Google that your website is indeed legit. 

Also, when possible, be sure to create and publish content surrounding current events that are making headlines in your respective industry. That way, those who are also creating content addressing those topics—would be more inclined to reference and link your content in their posts. 

Final thoughts 

According to data from the U.S. Census Bureau, a projected 29,000–30,000 startups are likely to form monthly with payroll liabilities. Stating the obvious, that’s a heck of a lot of new company websites hitting the net on a monthly basis. 

Try to keep that in mind whenever you find yourself frustrated about your startup’s website not ranking where you’d like it to on SERPs.

Business is competition. And due to the fact that higher rankings on search engines often leads to an increase in sales—SEO now plays a significant role in that competition. 

As previously stated, Google truly does want your startup’s website to win in all aspects. Think about it, when your company's website satisfies users searching to solve a particular problem—Google wins by helping them alleviate that problem. 

But here's the catch—Google’s algorithms have to be convinced that your website is the best option to present to users searching for that particular thing. Which is why digital marketing is so important to your startup’s success.

If you’d like helping devising and implementing a winning startup strategy to help your startup succeed, be sure to contact us today to schedule a complimentary client consultation!