Startups | Decryption Marketing

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

DeJuan Wright

3 hours ago
6 min

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

Behavioral scientists agree, emotional marketing is very effective. Here's 5 ways to apply it in your startup's marketing strategy.

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

DeJuan Wright

Dec 4
5 min

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

How to Determine Your Startup's True Unique Selling Proposition

DeJuan Wright

Nov 27
5 min

How to Determine Your Startup's True Unique Selling Proposition

Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

DeJuan Wright

Nov 20
3 min

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

3 personalization marketing tactics that will make your startup more attractive to its target audience.

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

DeJuan Wright

Nov 6
4 min

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

Avoid making this mistake if you want your startup to appeal to Gen Z consumers.

DeJuan Wright

Oct 30
3 min

Why Your Startup Needs a Great Brand Strategy to Succeed

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs great brand strategy.

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

DeJuan Wright

Oct 9
3 min

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

If your digital marketing strategy doesn't begin with this tactic, your ROI will be not maximized.

DeJuan Wright

Aug 14
4 min

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

3 Successful Demand Generation Strategies Your Startup Should Utilize

DeJuan Wright

Aug 7
4 min

3 Successful Demand Generation Strategies Your Startup Should Utilize

3 marketing strategies that are great for generating demand for your products.

Your Startup's First And Most Important Marketing Objective is This

DeJuan Wright

Jul 24
3 min

Your Startup's First And Most Important Marketing Objective is This

Your startup is in trouble if this isn't its first marketing objective.

3 Reasons Why Your Startup Should Have a Threads Account

DeJuan Wright

Jul 10
3 min

3 Reasons Why Your Startup Should Have a Threads Account

3 reasons why you're making a big mistake if you haven't created a Threads account for your startup.

Look For This When Hiring a Marketing Firm For Your Startup

DeJuan Wright

Jun 12
4 min

Look For This When Hiring a Marketing Firm For Your Startup

3 things to look for when hiring a marketing firm for your startup.

3 Signs That Your Startup Needs a Rebrand

DeJuan Wright

Jun 5
3 min

3 Signs That Your Startup Needs a Rebrand

If you notice any of these three signs with your startup, it's time to rebrand it.

DeJuan Wright

Apr 17
4 min

Product Marketing vs. Brand Marketing: Which Should Your Startup Focus On Most?

In order to rapidly scale your startup, here's which spectrum of marketing to focus on most.

Why Your Startup's Product Marketing Isn't Resonating With Consumers

DeJuan Wright

Apr 10
4 min

Why Your Startup's Product Marketing Isn't Resonating With Consumers

If your product marketing isn't producing desired results—here's why and how to fix it.

DeJuan Wright

Mar 20
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

This Positioning Strategy Gives Startups The Best Chance At Survival

DeJuan Wright

Feb 7, 2022
4 min

This Positioning Strategy Gives Startups The Best Chance At Survival

Most startups fail because they don't do this.

2 Marketing Strategies Every Startup In Silicon Valley Must Use To Advance

DeJuan Wright

Sep 21, 2021
4 min

2 Marketing Strategies Every Startup In Silicon Valley Must Use To Advance

The two marketing strategies that every startup in Silicon Valley must use to advance.

DeJuan Wright

Aug 16, 2021
6 min

How To Find Your Ideal Startup Concept

3 questions that will unlock the idea for the perfect business for you to start.