81% of Consumers Now Avoid Ads. Here's How Your Startup Must Adapt

You’re five minutes into watching one of your favorite podcasts on YouTube, you know, the one you enjoy so much—that every time you see that a new episode has been added to your subscriptions list, you instantly begin planning a time during the day that you’ll carve out to watch it; when all of a sudden, just when things start getting good—an ad pops up. 

Extremely annoyed by the audacity of a brand interrupting your precious viewing time with their ad—you anxiously await the countdown timer for the “Skip Ad” button to appear on the screen—and press it immediately when allowed to.

If you’re anything like the vast majority of today’s consumers, situations similar to this have occurred on far too many occasions on a daily basis. So much so, that according to a recent survey by market research firm Gartner, 81% of consumers now say they aim to block or totally ignore ads altogether. 

Which could be a terrible thing for your startup’s advertising endeavors—unless you do this. 

Engage your audience…immediately! 

It’s quite that simple. By understanding the great lengths consumers are now willing to go to in order to avoid seeing ads from brands, if you want your brand's ads to cut through the noise and not only be seen—but also embraced by an audience, it is imperative that your content immediately grabs their attention. 

The best way to go about that is by engaging your audience with not only your ads—but with every aspect of your marketing materials. 

That involves understanding your target customers well enough to provide content that instantly compels them enough to give their undivided attention to your offerings. Which could consist of content based around interests like:

• Their favorite entertainers.

• Philanthropic causes.

• Pop moments.

• Current events.

By having a greater understanding of your brand’s target customers, you could increase the odds of your audience giving your ads and other marketing materials a fair shake. Which in today’s climate where so many consumers absolutely abhor ads interrupting their day-to-day lives, is all that any company could ask for. 

Need help cutting through the noise? 

Successfully capturing the attention of today’s distracted consumers isn’t an easy undertaking. But you don’t have to go it alone. At Decryption, we specialize in creating customized content that compels our clients’ target customers to take desired actions. 

Become our next startup client to connect with consumers via contemporary culture by scheduling a complimentary client consultation with us today!