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Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

6 days ago
4 min

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.

How To Craft Content Marketing That Connects With Consumers

DeJuan Wright

Nov 14
6 min

How To Craft Content Marketing That Connects With Consumers

Here's how to create the type of content that'll lead people to purchase from your business.

Consumers View Ads This Many Times Before Making a Purchase

DeJuan Wright

Nov 7
3 min

Consumers View Ads This Many Times Before Making a Purchase

On average, people need to see an ad this many times before they'll buy.

The Most Successful Brands Do This 1 Thing Extremely Well

DeJuan Wright

Oct 31
3 min

The Most Successful Brands Do This 1 Thing Extremely Well

The most successful brands on the planet do this. Your startup should as well.

4 Laws Of Branding That Taylor Swift Has Mastered

DeJuan Wright

Oct 24
6 min

4 Laws Of Branding That Taylor Swift Has Mastered

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

New Survey: These Are Gen Z's 3 Favorite Social Media Platforms

DeJuan Wright

Oct 17
4 min

New Survey: These Are Gen Z's 3 Favorite Social Media Platforms

New survey shows these are Gen Z's top 3 social media apps.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

DeJuan Wright

Oct 10
7 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

4 Reasons Why Retail Therapy Is Most Effective In The Fall

DeJuan Wright

Oct 3
4 min

4 Reasons Why Retail Therapy Is Most Effective In The Fall

Studies show that retail therapy is real. Here's why it is most effective in the fall.

You'll Regret Not Using These 3 Guerrilla Marketing Weapons

DeJuan Wright

Sep 26
5 min

You'll Regret Not Using These 3 Guerrilla Marketing Weapons

If you own a startup, you'll regret not doing this.

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

DeJuan Wright

Sep 19
4 min

What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap

3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

5 Reasons Niche Startups Have An Edge In Every Industry

DeJuan Wright

Sep 12
5 min

5 Reasons Niche Startups Have An Edge In Every Industry

Here's why niche startups have an advantage over their competitors.

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

DeJuan Wright

Sep 5
3 min

What a Ratings Increase For MTV's 2022 VMAs Means For Brands

What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

Consumers Are Turning To YouTube For Everything—So Meet Them There

DeJuan Wright

Aug 29
4 min

Consumers Are Turning To YouTube For Everything—So Meet Them There

YouTube is only getting bigger and better. Here's how to market your products on the platform for free.

Co-Branding Is On The Rise (And For Good Reason)

DeJuan Wright

Aug 22
5 min

Co-Branding Is On The Rise (And For Good Reason)

Here's why you may want to strongly consider co-branding your startup.

DeJuan Wright

Aug 15
6 min

When Should Your Brand Publicly Challenge a Competitor?

How to determine whether or not your brand should publicly address a competitor.

8 Things That The Greatest Brands Do

DeJuan Wright

Aug 8
7 min

8 Things That The Greatest Brands Do

8 branding principles utilized by the greatest brands in the world.

When Should a Startup Begin Advertising On Television?

DeJuan Wright

Aug 1
3 min

When Should a Startup Begin Advertising On Television?

How to know when your startup should begin advertising on television.

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

DeJuan Wright

Jul 25
5 min

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

Startups lose a lot of money due to these digital marketing mistakes.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

DeJuan Wright

Jul 18
5 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

This Marketing Strategy Made Crocs' Sales Soar

DeJuan Wright

Jul 11
4 min

This Marketing Strategy Made Crocs' Sales Soar

Crocs became one of the hottest brands in the world after doing this.