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A shocked YouTube viewer looking at a monitor

A shocked YouTube viewer looking at a monitor

Ever Notice YouTube Ads Begin Right Before the Good Part of a Video? Here's Why

DeJuan Wright

2 days ago2 min read

Focus is Key: The 3 Main Objectives of Branding Your Startup

DeJuan Wright

Jul 133 min read

Rapper Bossman Dlow flashing money in music video

Rapper Bossman Dlow flashing money in music video

Trending in Culture: Current Marketing Trends in Hip-Hop Culture (Q3 '26)

DeJuan Wright

Jul 66 min read

A group of diverse adults attentively participating in a meeting

A group of diverse adults attentively participating in a meeting

Overcoming Odds: Branding Your Startup to Stand Out in Today's AI-Saturated Market

DeJuan Wright

Jun 293 min read

A group of marketing professionals in a meeting analyzing data

A group of marketing professionals in a meeting analyzing data

Defection Protection: The Top Five Things That Causes Startups to Lose Customers

DeJuan Wright

Jun 223 min read

A woman in a shopping aisle of a grocery store considering a private label energy drink

A woman in a shopping aisle of a grocery store considering a private label energy drink

Switching Sides: What's Causing a Whopping 76% of Consumers to Try Private Labels?

DeJuan Wright

Jun 152 min read

Brand Tone 101: Why How Your Startup Speaks—Could Determine Its Sales

DeJuan Wright

Jun 83 min read

A group of teens walking into a Sam Goody store

A group of teens walking into a Sam Goody store

Let's Take 'Em Back: 3 Reasons Why Nostalgia is so Effective in Modern-Day Marketing

DeJuan Wright

Jun 12 min read

College students staring at a bus ad

College students staring at a bus ad

Don't Blow Your Budget: 4 Forms of Marketing That Are no Longer Effective

DeJuan Wright

May 253 min read

A startup founder about to share a video on Instagram

A startup founder about to share a video on Instagram

Don't Post Another Content Marketing Video on Social Media Without Doing This

DeJuan Wright

May 182 min read

A couple on TikTok trying a viral beverage

A couple on TikTok trying a viral beverage

Legacy Brands Are Capitalizing on Viral Trends: How Your Startup Could as Well

DeJuan Wright

May 112 min read

A woman considering downloading an app on her smartphone

A woman considering downloading an app on her smartphone

6 in 10 Consumers Are More Likely to Use Your Startup's App if it Does This

DeJuan Wright

May 42 min read

A YouTube viewer skipping an ad on a laptop

A YouTube viewer skipping an ad on a laptop

81% of Consumers Now Avoid Ads. Here's How Your Startup Must Adapt

DeJuan Wright

Apr 272 min read

Two women in a gym during a workout

Two women in a gym during a workout

This Simple Gymshark Brand Strategy Will Help Your Startup Become More Beloved

DeJuan Wright

Apr 203 min read

An open laptop on a desk with top-level domains on its screen

An open laptop on a desk with top-level domains on its screen

Domain Name Dilemmas: How to Choose Wisely for Your Startup

DeJuan Wright

Apr 134 min read

A marketing exec giving a presentation in office

A marketing exec giving a presentation in office

Believe it or Not, Google Actually Wants Your Startup's Website to Win

DeJuan Wright

Apr 63 min read

Cam'Ron and J. Cole talking at a desk

Cam'Ron and J. Cole talking at a desk

Trending in Culture: Current Marketing Trends in Hip-Hop Culture (Q2 '26)

DeJuan Wright

Mar 306 min read

Radio host Charlamagne tha God and Damon Dash in radio studio

Radio host Charlamagne tha God and Damon Dash in radio studio

Unforced Errors: What Your Company Could Learn From The Breakfast Club’s Move to Netflix

DeJuan Wright

Mar 235 min read

What Modern-Day Hip-Hop Music Could Tell You About Your Brand's Perception

DeJuan Wright

Mar 165 min read

Two startup founders in an office sad their company is going out of business

Two startup founders in an office sad their company is going out of business

Most Startups Fail Because They Are Badly Branded—Here's Why

DeJuan Wright

Mar 93 min read

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newbusiness@decryptionmarketing.com

(510) 444-9172

1440 Broadway, Ste. 200

Oakland, CA 94612

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