Blog | Decryption Marketing

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

DeJuan Wright

3 hours ago
6 min

5 Ways to Entice Consumers by Evoking Emotion in Your Marketing Messaging

Behavioral scientists agree, emotional marketing is very effective. Here's 5 ways to apply it in your startup's marketing strategy.

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

DeJuan Wright

Dec 4
5 min

4 Ways Your Startup Will Benefit by Marketing Towards Hip-Hop Culture

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

How to Determine Your Startup's True Unique Selling Proposition

DeJuan Wright

Nov 27
5 min

How to Determine Your Startup's True Unique Selling Proposition

Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

DeJuan Wright

Nov 20
3 min

3 Personalization Marketing Tactics That'll Make Your Startup More Attractive to Consumers

3 personalization marketing tactics that will make your startup more attractive to its target audience.

DeJuan Wright

Nov 13
4 min

Why The Images Displayed on Your Brand's Website Are so Important

Why your brand could be losing customers if your website doesn't display the right images.

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

DeJuan Wright

Nov 6
4 min

90% of Startups Make This Mistake When Marketing Towards Gen Z Consumers

Avoid making this mistake if you want your startup to appeal to Gen Z consumers.

DeJuan Wright

Oct 30
3 min

Why Your Startup Needs a Great Brand Strategy to Succeed

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs great brand strategy.

The Marketing Strategy That Led to The Meteoric Rise of Hoka

DeJuan Wright

Oct 23
5 min

The Marketing Strategy That Led to The Meteoric Rise of Hoka

This marketing strategy helped Hoka go from doing $3 million in annual sales to doing $1.4 billion in annual sales.

DeJuan Wright

Oct 16
5 min

3 Ways to Find The Perfect Name For Your Brand

Having trouble coming up with the perfect name for your brand? Try one of these three approaches.

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

DeJuan Wright

Oct 9
3 min

Your Startup's Digital Marketing Strategy Isn't Complete Without This Tactic

If your digital marketing strategy doesn't begin with this tactic, your ROI will be not maximized.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '23)

DeJuan Wright

Oct 2
7 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '23)

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

DeJuan Wright

Sep 25
5 min

5 Signs That Your Brand is Having an Identity Crisis

If your brand is showing any of these 5 signs, you're likely losing customers because of it.

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

DeJuan Wright

Sep 18
4 min

Why Your Startup's Marketing Strategy Should Focus More on Psychographics

4 reasons why your startup's marketing strategy should focus more on psychographics instead of only demographics.

Survey: 70% of Consumers Value This Over Money and Even Health

DeJuan Wright

Sep 11
3 min

Survey: 70% of Consumers Value This Over Money and Even Health

70% of consumers place this over money and even their health. Here's how your startup could help them have it.

DeJuan Wright

Sep 4
5 min

This Marketing Strategy Made Beats By Dre a Billion-Dollar Brand

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

3 Huge Advantages Human-Generated Content Have Over AI-Generated Content

DeJuan Wright

Aug 28
5 min

3 Huge Advantages Human-Generated Content Have Over AI-Generated Content

3 major advantages human content marketing creators have over AI chatbots like ChatGPT.

DeJuan Wright

Aug 21
3 min

Being Disconnected From Contemporary Culture Will Cost Your Brand Customers

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

DeJuan Wright

Aug 14
4 min

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

3 Successful Demand Generation Strategies Your Startup Should Utilize

DeJuan Wright

Aug 7
4 min

3 Successful Demand Generation Strategies Your Startup Should Utilize

3 marketing strategies that are great for generating demand for your products.

The Top 4 Causes Gen Z Consumers Expect Brands to Support

DeJuan Wright

Jul 31
3 min

The Top 4 Causes Gen Z Consumers Expect Brands to Support

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.