Blog | Decryption

DeJuan Wright

5 days ago
6 min

When Should Your Brand Publicly Challenge a Competitor?

How to determine whether or not your brand should publicly address a competitor.

DeJuan Wright

Aug 8
7 min

8 Things That The Greatest Brands Do

8 branding principles utilized by the greatest brands in the world.

When Should a Startup Begin Advertising On Television?

DeJuan Wright

Aug 1
3 min

When Should a Startup Begin Advertising On Television?

How to know when your startup should begin advertising on television.

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

DeJuan Wright

Jul 25
5 min

The 5 Most Costly Digital Marketing Mistakes Startups Should Avoid

Startups lose a lot of money due to these digital marketing mistakes.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

DeJuan Wright

Jul 18
5 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)

These are the hottest trends and brands in hip-hop culture at the moment.

This Marketing Strategy Made Crocs' Sales Soar

DeJuan Wright

Jul 11
4 min

This Marketing Strategy Made Crocs' Sales Soar

Crocs became one of the hottest brands in the world after doing this.

DeJuan Wright

Jul 4
7 min

How To Create The Perfect Brand Personality For Your Startup

Here's how to create a brand personality that'll be adored by your target audience.

Gen Z Shoppers Are Willing To Pay Extra For These Types Of Products

DeJuan Wright

Jun 27
4 min

Gen Z Shoppers Are Willing To Pay Extra For These Types Of Products

3 types of products Gen Zers would happily pay more money to purchase.

DeJuan Wright

Jun 20
5 min

Should Your Brand Participate In Purpose Marketing?

This brand strategy could help make or break your brand.

Brands That Are Beloved By All Generations Do This

DeJuan Wright

Jun 13
6 min

Brands That Are Beloved By All Generations Do This

Do this to position your brand to appeal to people in every age group.

Things That Great Product Marketing Managers Know

DeJuan Wright

Jun 6
6 min

Things That Great Product Marketing Managers Know

If you want to be a great product marketing manager—you'll need to know these things.

How Social Media Marketing Could Help Save Your Startup

DeJuan Wright

May 30
5 min

How Social Media Marketing Could Help Save Your Startup

This is how a great social media marketing strategy could save your startup.

5 Steps To Acquire Customers For Your Startup On a Bootstrapped Budget

DeJuan Wright

May 23
7 min

5 Steps To Acquire Customers For Your Startup On a Bootstrapped Budget

If you have a small marketing budget—do this to acquire customers.

These Television Shows Have Increased Product Sales Through Product Placement

DeJuan Wright

May 16
4 min

These Television Shows Have Increased Product Sales Through Product Placement

Brands that had their products placed on these shows have seen sales skyrocket.

DeJuan Wright

May 9
6 min

7 Ways To Tell If Your Brand Is Strong

Here's seven ways to tell if you have a strong brand.

Why Fashion Trends Have An Impact On Every Industry

DeJuan Wright

May 2
4 min

Why Fashion Trends Have An Impact On Every Industry

How fashion trends could have an impact on the bottom-line of your business.

Most CMOs Of A Startup Make These Mistakes

DeJuan Wright

Apr 25
4 min

Most CMOs Of A Startup Make These Mistakes

4 huge mistakes that every CMO of a startup should avoid.

How To Use Scarcity To Make Consumers Crave Your Products

DeJuan Wright

Apr 18
4 min

How To Use Scarcity To Make Consumers Crave Your Products

After doing this, consumers will totally crave your products.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q2 '22)

DeJuan Wright

Apr 11
4 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q2 '22)

These are currently the hottest artists, clothing brands, social media sites, and television shows in hip-hop culture.

5 Secret Tactics Advertisers Use To Grab Viewer's Attention

DeJuan Wright

Apr 4
5 min

5 Secret Tactics Advertisers Use To Grab Viewer's Attention

These are the attention-grabbing tactics that advertisers don't want viewers to know.