Blog | Decryption

DeJuan Wright

6 days ago
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

3 Business Lessons From Starz' Hit Series 'BMF' (Season 2)

DeJuan Wright

Mar 13
4 min

3 Business Lessons From Starz' Hit Series 'BMF' (Season 2)

3 business lessons from Season 2 of the hit series 'BMF' that'll make you an even better entrepreneur.

Why Almost 80% Of Consumers Are Unsubscribing From Brands

DeJuan Wright

Mar 6
2 min

Why Almost 80% Of Consumers Are Unsubscribing From Brands

New consumer survey reveals nearly 8 out of 10 consumers are unsubscribing from brands. Here's how to avoid it from happening to your brand.

DeJuan Wright

Feb 27
4 min

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

DeJuan Wright

Feb 23
3 min

How Curtis ‘50 Cent’ Jackson Expanded His Brand Through Guerrilla Marketing

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

10 Easy Ways To Retain Customers By Showing Them More Love

DeJuan Wright

Feb 13
6 min

10 Easy Ways To Retain Customers By Showing Them More Love

If your business isn't doing these things—your competitors could easily lure away your customers.

5 Ways To Create TikTok Videos That'll Sell More Products

DeJuan Wright

Feb 6
5 min

5 Ways To Create TikTok Videos That'll Sell More Products

Your brand is missing out on sales revenue if you're not creating these types of TikTok videos for your products.

DeJuan Wright

Jan 30
4 min

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

DeJuan Wright

Jan 23
3 min

Why Now Is The Best Time To Humanize Your Brand

71% of consumers say they would be less likely to do business with brands that aren't doing this.

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

DeJuan Wright

Jan 16
5 min

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

3 Ways To Trigger Shoppers To Make An Impulse Purchase

DeJuan Wright

Jan 9
3 min

3 Ways To Trigger Shoppers To Make An Impulse Purchase

Here's how to trigger people to impulsively purchase something from your business.

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q1 '23)

DeJuan Wright

Jan 2
5 min

Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q1 '23)

These are the hottest trends, brands, and artists in hip-hop culture at the moment.

How To Create a Great One-Liner For Your Startup

DeJuan Wright

Dec 26, 2022
4 min

How To Create a Great One-Liner For Your Startup

One-liners work wonders for brands. Here's how to create a great one for your startup.

DeJuan Wright

Dec 19, 2022
4 min

Gen Z Wants Brands To Do More Of This

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

5 Major Marketing Miscalculations Made By Too Many Startups

DeJuan Wright

Dec 12, 2022
6 min

5 Major Marketing Miscalculations Made By Too Many Startups

Any one of these miscalculations could sink your startup.

This Is Why Offering Less Items To Consumers Entices Them More

DeJuan Wright

Dec 5, 2022
5 min

This Is Why Offering Less Items To Consumers Entices Them More

Why less is more when it comes to influencing consumers to make a purchase.

4 Marketing Tips Your Startup Could Learn From Air Jordan Releases

DeJuan Wright

Nov 28, 2022
6 min

4 Marketing Tips Your Startup Could Learn From Air Jordan Releases

4 marketing tactics used by Jordan Brand that could help your business succeed.

Why "Fitting In" Could Be Killing Your Startup

DeJuan Wright

Nov 21, 2022
4 min

Why "Fitting In" Could Be Killing Your Startup

Here's why "fitting in" is one of the riskiest things you can do with your startup.

How To Craft Content Marketing That Connects With Consumers

DeJuan Wright

Nov 14, 2022
6 min

How To Craft Content Marketing That Connects With Consumers

Here's how to create the type of content that'll lead people to purchase from your business.