How Podcasting Can Make Customers Want Your Products
Not for nothing, but from a founder's perspective, despite possible market oversaturation, you’re extremely lucky to be a startup founder at the moment. Why is that, you ask? Well, perhaps the best reason for that is this: it has never been easier to take an idea from a concept—straight to the marketplace.
Notwithstanding the plethora of options at your disposal to promote your products, these are truly great times for founders like yourself.
Amongst the wide array of avenues that startup founders now have to push their products, as of recently, one of the most effective has become podcasting; for a few obvious reasons.
Podcasts create product awareness
Once upon a time, not very long ago, families would sit down in front of the living room television at night and watch their favorite shows together. And what’s more, adults in the family would gather at work around the water cooler at the office the next day with their coworkers to discuss the intriguing, dramatic, or perhaps—hilarious scenes they witnessed.
Needless to say, those days are long gone. These days, people are far more likely to get together and discuss topics and findings they’ve discovered from watching their favorite podcasts.
Which is why creating and hosting a podcast could be so advantageous for founders. Amongst other great reasons (which we’ll discuss later in this article), podcasting provides founders a unique opportunity to allow their brand’s target audience to discover their products.
It’s a low-cost endless infomercial
Have you ever sat back and thought about why—with all of the information at our fingertips, channels that specialize in infomercials like HSN and QVC still exist? Well, the reason for that is quite simple; they still generate revenue!
Imagine having your own platform that would allow you to feature, demonstrate, and inform your audience about your startup’s products at your discretion.
Well, that’s precisely the opportunity that podcasting could provide for you as a founder.
It helps establish credibility for you and your startup
Perhaps Late Checkout CEO/co-founder Greg Isenberg expressed the sentiment best when he said, Don’t focus on building success. Focus on earning trust. Trust is the rarest commodity on earth. Trust is what removes the hurdle of doubt that often prevents consumers from purchasing a product.
A great way to help establish and earn the superpower called trust in an expeditious fashion—is by garnering publicity.
Which would explain why the following notable startup founders host their own podcasts:
Reid Hoffman (Co-founder of LinkedIn)
Jack Altman (Ex-CEO and co-founder of Lattice)
Steven Bartlett (Co-founder of Social Chain)
Jason Calacanis (Founder of Weblogs, Inc. and Mahalo.com)
Gary Vaynerchuk (Chairman of VaynerX and VaynerMedia)
Hosting your own podcast is sort of like a cheat code that helps startup founders establish authority, credibility, as well as trust in their respective industries. And thanks to today’s technological advancements—you could start your very own podcast today at a relatively low cost.
Conclusion
You don’t have to necessarily be a media maven to start your own podcast. All you really need is a video camera, a microphone, internet access, and interesting topics regarding your startup’s industry that would resonate with your target audience/customer base.
If you’d like help brainstorming interesting topics for a podcast you’re thinking about starting, reach out to us today and tell us all about it! We’d love to hear from you.
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