Don't Post Another Content Marketing Video on Social Media Without Doing This

Photo: ChatGPT (2026)

You’ve spent the past two days writing, filming, and editing a marketing video for your startup that you just know is so dope—your audience is going to be totally blown away once they see it. After so many hours of hard work and getting the go-ahead from your team, you’re finally ready to push the “post” button on social media platforms. 

There’s only one thing missing from your video that will prevent it from gaining the traction you desire.

The thing that is missing is what will ultimately determine whether or not those who come across your marketing video will take the time to view your video in its entirety, or continue scrolling right past it to devote their attention towards something more entertaining. 

The hurdle your content marketing videos face 

Unfortunately for both marketing professionals and creatives, studies show that thanks to all of the digital distractions that technology has provided us, people now generally lose concentration after eight seconds. Which essentially means that we now have shorter attention spans than a goldfish (goldfish have attention spans of nine seconds).

As audiences’ abilities to focus continuously decrease more each year, the onus is on creatives and brands to grab consumers’ attention immediately—and keep it. Especially when it comes to content marketing videos.

Let’s discuss some of the best ways that you could do just that for your brand’s videos. 

To surmount the hurdle, make sure your videos do this 

Grab the viewer’s attention immediately! As a content marketer, that is one of your main objectives. Now, I know you’re probably thinking, Dude, that’s easier said than done. True. That being said, there are a few proven techniques that you could use in your content marketing videos to make consumers stop whatever they’re doing and focus on it. 

Here are a few ways to grab viewers attention immediately with your video content:

• Begin your videos with an action taking place. Things like showing people: walking, shopping, working out, celebrating, etc, are all effective attention-grabbing storyline techniques.

• Start your videos engaging viewers by asking them questions. Aren’t you tired of dealing with slow Wi-Fi? Are you sure your dogs are satisfied with the food you’re feeding them? When was the last time you done something cool for yourself? Questions like those make people stop and think—which is a good thing.

• Start videos with something either wild, crazy, or comical taking place. Remember, inherently, are inclined to want to know how an interesting story ends. By beginning videos with exciting events occurring, viewers are far more likely to focus on them from start to finish. 

Final thoughts 

Whether the ultimate goal of your videos is to get people to purchase a product, subscribe to a service, or simply increase brand awareness, the bottom-line is people have to not only watch them—but also keenly focus on them as well. 

Utilizing the abovementioned techniques will increase the chances of that happening once you present your content marketing videos to the public.

Need further help creating a cool, creative, and attention-grabbing content marketing videos to attract your target customers? Become a Decryption client today by scheduling a complimentary client consultation and let’s begin the first steps of taking your brand to the top!