6 in 10 Consumers Are More Likely to Use Your Startup's App if it Does This

As a company, there are a lot of things that having capital could help you with in business. Things like: purchasing ad space, inventory, machinery, and staffing—are all benefits afforded to companies that have heavy financial backing. Nevertheless, one thing that capital cannot yield for a company is consumer capitulation. 

That is, capitulation in the form of having consumers take particular actions desired by your company. One particular action that countless companies like yours would most certainly desire for consumers to take, is for consumers to download and shop on their app. 

But according to one consumer survey, regardless of how much capital a company has at its disposal—in order for consumers to choose shopping on your app over your mobile website—the app must offer one thing. 

What consumers want from your app

According to a survey conducted by Newstore, the primary reason people choose to shop through a brand’s app over its website is that the app offers a better user experience. 

Now, the demand for better user experience (UX) isn’t some consumer phenomenon that has suddenly become a motivating factor in consumers’ shopping preferences. 

However, as consumers become more and more bombarded with distractions on a daily basis, convenience and expeditious shopping experiences have become more of a priority. And brands that fail to provide those experiences via their app—are at a huge disadvantage to those that do. 

Ways to make your app more appealing to consumers

It’s not always the brands with the best products that win the sale. In fact, oftentimes, due to sheer convenience, brands with inferior products go on to lose sales to brands with superior products. 

The importance of great UX cannot be emphasized enough. If your competitors have an UX edge—your business could be at an insurmountable disadvantage. 

Here’s a list of the key functions consumers expect of a brand’s app in order to ensure an enjoyable user experience:

• Easy navigation.

• Less friction.

• In-app payments.

• Biometric authentication.

• Purchase history features. 

• One-click payment.

As I’m sure you already may know all too well, any edge that you could give to your business goes a long way. By ensuring your app provides customers all of the abovementioned attributes—your startup could have an incredible edge over its competitors in the market. 

Let’s discuss ways to optimize your startup’s app! 

We’d love to review your startup’s app and discuss potential ways to optimize it to make your user experience even more pleasurable for your customers. Schedule a complimentary client consultation with us today. And we’ll get right to work on making sure your startup’s app is so enjoyable to customers—they’ll continuously come back to buy!