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5 Marketing Principles From Savage X Fenty Your Startup Should Apply
These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

DeJuan Wright
Jan 16, 20235 min read


How to Create a Great One-Liner For Your Startup
One-liners work wonders for brands. Here's how to create a great one for your startup.

DeJuan Wright
Dec 26, 20224 min read


Gen Z Wants Brands to do More of This
New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

DeJuan Wright
Dec 19, 20224 min read


This is Why Offering Less Items to Consumers Entices Them More
Why less is more when it comes to influencing consumers to make a purchase.

DeJuan Wright
Dec 5, 20225 min read


Why "Fitting In" Could Be Killing Your Startup
Here's why "fitting in" is one of the riskiest things you can do with your startup.

DeJuan Wright
Nov 21, 20224 min read


The Most Successful Brands do This 1 Thing Extremely Well
The most successful brands on the planet do this. Your startup should as well.

DeJuan Wright
Oct 31, 20223 min read


4 Laws of Branding That Taylor Swift Has Mastered
Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

DeJuan Wright
Oct 24, 20226 min read


Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q4 '22)
These are the hottest trends and brands in hip-hop culture at the moment.

DeJuan Wright
Oct 10, 20227 min read


What Brands Should Takeaway From Yeezy's Partnerships With Adidas And Gap
3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

DeJuan Wright
Sep 19, 20224 min read


What a Ratings Increase For MTV's 2022 VMAs Means For Brands
What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

DeJuan Wright
Sep 5, 20223 min read


Co-Branding is on The Rise (And For Good Reason)
Here's why you may want to strongly consider co-branding your startup.

DeJuan Wright
Aug 22, 20225 min read


When Should Your Brand Publicly Challenge a Competitor?
How to determine whether or not your brand should publicly address a competitor.

DeJuan Wright
Aug 15, 20226 min read


8 Things That The Greatest Brands Do
8 branding principles utilized by the greatest brands in the world.

DeJuan Wright
Aug 8, 20227 min read


Trending In Culture: Current Marketing Trends In Hip-Hop Culture (Q3 '22)
These are the hottest trends and brands in hip-hop culture at the moment.

DeJuan Wright
Jul 18, 20225 min read


Should Your Brand Participate in Purpose Marketing?
This brand strategy could help make or break your brand.

DeJuan Wright
Jun 20, 20225 min read


Brands That Are Beloved by All Generations do This
Do this to position your brand to appeal to people in every age group.

DeJuan Wright
Jun 13, 20226 min read


7 Ways to Tell if Your Brand is Strong
7 key indicators to determine the strength of your brand and ensure it's making a lasting impact.

DeJuan Wright
May 9, 20226 min read


How to Select The Perfect Target Audience For Your Startup
Some of the most successful founders have done this to identify their ideal audience.

DeJuan Wright
Mar 28, 20225 min read


This is Why High-End Brands Are Still Thriving Despite Economic Uncertainty
Here's why luxury brands are still prospering in spite of inflation and economic uncertainty.

DeJuan Wright
Mar 21, 20224 min read


How to Convert Consumers Into Marketers For Your Brand
3 ways to orchestrate word-of-mouth marketing for your brand.

DeJuan Wright
Mar 14, 20226 min read
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