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DeJuan Wright
- Oct 23
- 5 min
The Marketing Strategy That Led to The Meteoric Rise of Hoka
This marketing strategy helped Hoka go from doing $3 million in annual sales to doing $1.4 billion in annual sales.
DeJuan Wright
- Jun 26
- 4 min
Why What Your Brand Sells Should Only be a Byproduct of Something Bigger
If your brand is only focusing on selling products or services, here's why it will struggle to do so.
DeJuan Wright
- Apr 10
- 4 min
Why Your Startup's Product Marketing Isn't Resonating With Consumers
If your product marketing isn't producing desired results—here's why and how to fix it.
DeJuan Wright
- Jun 6, 2022
- 6 min
8 Things That Great Product Marketing Managers Know
If you want to be a great product marketing manager—you'll need to know these things.
DeJuan Wright
- Apr 18, 2022
- 4 min
How To Use Scarcity To Make Consumers Crave Your Products
After doing this, consumers will totally crave your products.
DeJuan Wright
- Jan 17, 2022
- 5 min
Consumers Only Purchase Products For These 3 Reasons
All product marketing strategies should address at least 1 of these 3 things.