55% of Consumers Now Favor Brands' Human-Created Content Over AI. Here's Why

As we inch closer and closer towards the materialization of the plot from the movie, I, Robot, each day, it becomes more and more obvious that technology literally appears to be advancing at the speed of light. Perhaps no better evidence exists today of the breakneck speed of technological advancements made more so than the proliferation of AI. 

Within just a few years, AI has already become such an instrumental force throughout various aspects of our day-to-day lives, it's difficult to recall just how inconvenient many tasks were prior to its existence. 

But here’s the harsh reality whether we like it or not: AI isn’t just here to stay, much like in the fictional film, I, Robot (which happens to take place in the year 2035), I believe the time will soon come when artificially intelligent creations will come in direct conflict with human beings. 

When it comes to consumer preferences concerning brand content, that time may have already arrived. 

What the stats show 

According to a 2025 Sprout Social Pulse Survey, 55% of consumers say they’re more likely to trust brands that are committed to publishing content created by humans v. AI. That number increases to 62% for Millennials.

These findings impart valuable insight for brands like yours because it shows that despite the pervasiveness of artificial intelligence, most consumers still trust humans over AI.

Why human-created content will always have an edge over AI

Connection. Whether it’s brands fostering favor amongst consumers, someone courting a potential partner, or the development of any other meaningful relationship for that matter; at its very core, is the intent to build an emotional connection between both parties. 

This brings us to content. A brand’s human-created content will always have an edge over AI-created content because—for as long as human beings are the only consumers (which may or may not always be the case), human created-content is far more likely to evoke emotion. Which leads to connection. Which in turn leads to trust. 

In a recent social media post, author, professor and entrepreneur Scott Galloway, described AI as being “Empty calories.” A sentiment in which I could not agree more. 

Although AI is very informative and makes various tasks more convenient, when the rubber meets the road, humans will always trust other humans more than they trust AI. And what’s more, as AI content continuously becomes more prevalent across mediums in our lives—consumer demand for human-created content will only increase. 

Which is something that human content creators most certainly look forward to. 

Need human-created content for your brand?

Now that you’re aware of the fact that consumers trust human-created content over AI, there’s no excuse for your brand not to be publishing human-created content, correct? Agreed!

At Decryption, we specialize in helping startups like yours increase sales and brand awareness through contemporary culture-focused content that connects with today’s consumers. If you’d like for us to provide human-created content for your brand, contact us today and let's schedule a complimentary client consultation!