Consumers Are Unsubscribing From Your Brand's Emails. So do This

Photo: ChatGPT (2026)

Someone's got to admit it, and since so many of my contemporaries are either too prideful to do so themselves; or perhaps even worse—are in total denial of the fact—reluctantly, I’ll be the one to confess. So here goes… marketing professionals are very… let’s just say, eccentric people. There, I said it. 

I’ll even go on record and dare admit that oftentimes, we could even come off as being somewhat brash, facetious, and especially... braggadocious.

Nevertheless, regardless of how apparently arrogant some of us may appear at times, especially as it pertains to our positions, one marketing profession that I’m almost certain you’ll never hear someone brag about—is being a telemarketer. 

That’s because telemarketing is considered by most people as being one of the most detested positions on the planet (it's certainly up there with used car salesmen and parking enforcement officers).

And why is that? Well, it’s because of the same reason why many consumers are likely unsubscribing from your brand’s emails. 

Email marketing numbers that matter

You may be well aware of the fact that email marketing could have an enormous impact on the survival and growth of your business. But just how big of an impact may very well surprise you. 

Here are some key email marketing statistics that you might find are of importance to your business:

• 8 out of 10 consumers receive commercial emails.

• Over 50% of consumers say receiving special offers are the reason they subscribe to commercial email. 

• 78% of consumers make a purchase once a month based on an email.

• 44% of consumers say they prefer to receive weekly emails.

• 40% of U.S. consumers unsubscribe from brand texts and emails at least once a week. Which is significantly higher than the global average of 25%.

How to prevent consumers from unsubscribing from your brand’s email

Annoying. Intrusive. Obnoxious. No, those aren’t just adjectives that could be used to describe your ex; but rather the sentiments most consumers have regarding telemarketers. Those same adjectives also describe how they feel about brands that send spammy email to their inbox. 

The question now becomes, What makes for spammy email? 

I’m glad you asked! Spammy email could be anything consumers would consider useless or doesn’t serve them any good purpose. What’s more, it would also be email from brands they deem as being excessive. 

To prevent consumers from unsubscribing from your brand’s emails, avoid emailing them stuff they’d consider irrelevant; and only email them offers and information they’d deem as valuable.

Which could consist of things like:

• Coupons.

• Deals on items they’ve previously viewed on your brand's website.

• Special and limited time only offers.

• Valuable information regarding your products or services. 

To keep consumers happily subscribed to your brand’s email list, try and think of your email marketing approach as if it were that one relative in your family that although you don’t see them every day—whenever you do, you look forward to it because you just know they’ll have a cool gift or story for you. 

Final thought

Here’s one last email marketing stat that should raise your eyebrows, according to the Direct Marketing Association, for every $1 a brand invests in email marketing, it makes back $44. 

Successful email marketing campaigns require three things: Strategy, Execution, and Testing. If you’d like help launching a successful email marketing campaign for your brand, contact us today to schedule a complimentary client consultation!