What Does the Average Consumers' 205 Daily Phone Checks Mean for Your Business?

Photo: ChatGPT

Now this may be hard to take, and I am so deeply and truly sorry to be the one to have to tell you this; but whenever the person you’re dating and so madly in love with takes hours to return your text messages—only to reply with a text or a call saying, Sorry, I'm just now seeing your text. Odds are they’re likely being… let’s just say, untruthful. 

The reason why I could so confidently declare that the love of your life is likely being dishonest whenever they tell you that, isn’t based on intimate knowledge about your partner’s character or anything like that. But rather simple statistics we’re all privy to.

According to a 2024 study by Reviews.org, the average American checks their cell phone 205 times a day, or almost once every five minutes while awake.

Sure, the love of your life may be in the minority of people who do not check their phone every five minutes or so. But the vast majority of consumers do. Which depending on your digital marketing approach, could either be a good or a bad thing for your business. 

The good news 

Are you the type of person who prefers to receive good news ahead of bad news? Well, if so, as a business owner, people being absolutely addicted to their smartphones could be a great thing for your company’s bottom line. 

Think about it, the more often people are on their smartphones, the higher the chances are that they can come across some form of your marketing materials. Those materials may consist of your:

• Company website.

• Blog. 

• Social media accounts. 

• Digital ads.

Thanks to digital media, there has never been a better time in history for business owners like yourself to reach mass audiences instantaneously—without requiring a huge advertising budget. And the primary device in which most people on the planet consume digital media is through their smartphones.

Which is why consumers constantly their phones so often throughout the day could be so incredibly advantageous for your business.

The bad news

Now that we’ve discussed the upside of people checking their phones so often. I would be remiss not to mention the downside. As you may already know all too well, people are more distracted than they’ve ever been.

And what is the main culprit for the cause of those distractions? Yep, you guessed right, smartphones. 

The downside of consumers being so addicted to scrolling and staring at their smartphone screens and randomly scrolling text threads, social media, and search engines—is that all of these distractions make it much more difficult for your company stand out enough to capture the interests of your target customers.

Forcing you to fight even harder for their attention. 

The solution 

Digital marketing! In the age of innumerable digital distractions, your company’s best weapon in combat to win the war of your target audience’s attention is a comprehensive digital marketing strategy that’ll help achieve top-of-mind status amongst its target audience. 

If you’d like help devising a comprehensive digital marketing strategy that’ll direct the attention of your company’s target customers towards your brand, schedule a complimentary client consultation with us today and let’s get started!