Snoop Dogg is absolutely crushing it on Madison Avenue. And as a result, he's opening doors for brands like yours.

How fusing nostalgia in your marketing could help your brand build a tight bond with Gen Zers.

3 ways to build a closer connection with your brand's audience by affecting their mood.

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

Brands like Apple, McDonald's, and Nike all use brand slogans. But should your startup do the same?

73% of consumers say that they felt more emotionally connected to brands that did this one thing.

These 3 marketing tactics helped luxury fashion brand Amiri become worth well over half-a billion-dollars.

Before launching your startup's first marketing campaign, be sure that it addresses these 3 things.

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

You could be missing out on sales revenue if your startup's marketing messaging isn't simplified in this way.

Study reveals these are the 3 steps Gen Z consumers take prior to making a purchase.

3 ways to market your products on Instagram that'll have consumers craving them.

3 clever marketing tactics that brands like Coca-Cola, General Mills, and McDonald's are applying to appeal to Gen Z consumers.

3 reasons why the best products do not win. But the best marketed products do.

Influencer marketing is incredibly popular at the moment. This is the why your startup brand might want to hop on the wave.

6 marketing books that are absolute must-reads if you're the founder of a startup.

How fast could Gen Zers lose their attention for your brand's ad? The answer just may surprise you.

These are the reasons why your startup could go out of business if marketing towards Gen Z isn't a top priority.

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

2 words that could influence 84% of consumers to purchase your products.