Behavioral scientists agree, emotional marketing is very effective. These are 5 ways to apply it in your startup's marketing strategy.

4 ways your startup would win by specifically marketing towards consumers within hip-hop culture.

Choosing the wrong USP could be what leads to your startup going out of business. Here's how to select the right one.

3 personalization marketing tactics that will make your startup more attractive to its target audience.

Avoid making this mistake if you want your startup to appeal to Gen Z consumers.

This marketing strategy helped Hoka go from doing $3 million in annual sales to doing $1.4 billion in annual sales.

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

4 reasons why your startup's marketing strategy should focus more on psychographics instead of only demographics.

70% of consumers place this over money and even their health. Here's how your startup could help them have it.

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

3 marketing strategies that are great for generating demand for your products.

Your startup is in trouble if this isn't its first marketing objective.

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

These are the hottest trends, brands, artists, podcasts, and television shows in hip-hop culture at the moment.

Study shows brands that started speaking to customers this way had a 30% sales increase.

3 things to look for when hiring a marketing firm for your startup.

These five words could dissuade people from purchasing your brand's products or services.

These 10 brands had huge sales increases after marketing towards hip-hop culture.

If your startup isn't doing these 5 things for customers—you could lose them if your competitors are.

In order to rapidly scale your startup, here's which spectrum of marketing to focus on most.