This Simple 10-Word Marketing Strategy Will Improve Your Brand Voice Overnight

Photo: ChatGPT (2026)

In all likelihood, if someone were to ask you to name some of the most brilliant minds of our time, some of the first people who'd come to mind would be the most renowned startup founders; typically those in who are in the tech space. Sure, there are plenty of notable writers, scientists, and other brilliant minds who are amongst us today.

However, for whatever reason, oftentimes we tend to have a special admiration for founders of successful companies.

Which is totally understandable when you consider the fact that it takes incredible vision (and let’s be honest, some luck), to take an idea from becoming a concept in your mind—and actualizing it in a way that benefits innumerable customers.

Yet for as brilliant as startup founders are, from my experience, the one thing that most struggle with—is marketing their brand. However, it doesn’t have to be this way. Especially if more founders utilized this simple 10-word marketing strategy. 

The strategy 

As I currently type this article (and yes, even in the age of AI, some of us still do type our articles ourselves), the tenth best-selling marketing book on Amazon is, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd, by author Allan Dibb. Great title for a marketing book, wouldn’t you agree? 

Having read The 1-Page Marketing Plan multiple times, the book is a great read for both aspiring entrepreneurs as well as marketing professionals. However, spoiler alert! The book is much longer than 1-page long (it’s 239 pages to be exact). 

Perhaps what has drawn so many people towards The 1-Page Marketing Plan is the implied simplicity of a marketing plan that is so concise—it would only require just a single page. 

Which brings us to the 10-word marketing strategy. The 10-word marketing strategy is simply this: Describe the most significant benefits your brand provides in a single sentence that is 10 words or less. Then, create your brand’s marketing messaging around that sentence. 

Example of the 10-word marketing strategy

Oxford languages defines strategy as a plan of action or policy designed to achieve a major or overall aim. In this case, the plan of action to achieve a major or overall aim would be to concisely clarify your brand’s marketing messaging to make your brand and its offerings more alluring to your target customers. 

Which is exactly what the 10-word marketing plan was created to do. 

Here’s how it works:

Begin by describing a significant benefit that your brand offers customers in a sentence using a maximum of ten words. Then, use that sentence as the foundation that directs your brand’s marketing messaging towards its audience. 

For example, you’re the founder of… let’s name it Dashpay; a SAAS startup that offers similar services as Stripe. A 10-word sentence to describe the brand’s most significant benefits for its users could be Dashpay: Provides tools for businesses to accept, administer, and optimize payments. 

For the foreseeable future, that simple 10-word sentence could be used as the foundation for which Dashpay's marketing messaging could revolve around in order ensure the brand communicates its benefits as clearly as possible to its target customers.

From the copy on your company’s website, to your social media posts, television ads, and all other marketing materials—crafting your marketing messaging with the focus of your 10-words or less sentence will convey clearly to consumers what your brand offers—and how their lives would become better by buying it.

Final thought 

For as inventive as startup founders are, when asked by others to describe what their company actually offers consumers, many founders tend to struggle articulating their company’s offerings to consumers in a clear and concise manner. 

The 10-word marketing approach not only helps founders precisely describe to others what their company does when asked, most importantly, through marketing messaging, it'll help those within your company explain to consumers how their lives will become better after purchasing your products or services. 

Want help executing a 10-word marketing strategy for your startup that clearly communicates a compelling case to your ideal audience why they should become a customer? 

Schedule a complementary client consultation with us today and we’ll create an effective strategy that’ll do just that!