Branding | Decryption Marketing

DeJuan Wright

Sep 4
5 min

This Marketing Strategy Made Beats By Dre a Billion-Dollar Brand

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

DeJuan Wright

Aug 21
3 min

Being Disconnected From Contemporary Culture Will Cost Your Brand Customers

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

DeJuan Wright

Aug 14
4 min

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

The Top 4 Causes Gen Z Consumers Expect Brands to Support

DeJuan Wright

Jul 31
3 min

The Top 4 Causes Gen Z Consumers Expect Brands to Support

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

DeJuan Wright

Jun 26
4 min

Why What Your Brand Sells Should Only be a Byproduct of Something Bigger

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

3 Signs That Your Startup Needs a Rebrand

DeJuan Wright

Jun 5
3 min

3 Signs That Your Startup Needs a Rebrand

If you notice any of these three signs with your startup, it's time to rebrand it.

DeJuan Wright

May 29
5 min

5 Words To Avoid Using When Advertising Your Brand's Products or Services

These five words could dissuade people from purchasing your brand's products or services.

DeJuan Wright

May 1
4 min

3 Things Your Startup Must Sacrifice To Become a Strong Brand

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

DeJuan Wright

Apr 3
4 min

3 Ways Your Logo Influences The Perception of Your Brand

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

DeJuan Wright

Mar 20
4 min

How To Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

DeJuan Wright

Feb 27
4 min

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20
4 min

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

DeJuan Wright

Jan 30
4 min

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

DeJuan Wright

Jan 23
3 min

Why Now Is The Best Time To Humanize Your Brand

71% of consumers say they would be less likely to do business with brands that aren't doing this.

4 Laws of Branding That Taylor Swift Has Mastered

DeJuan Wright

Oct 24, 2022
6 min

4 Laws of Branding That Taylor Swift Has Mastered

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

This Positioning Strategy Gives Startups The Best Chance At Survival

DeJuan Wright

Feb 7, 2022
4 min

This Positioning Strategy Gives Startups The Best Chance At Survival

Most startups fail because they don't do this.

DeJuan Wright

Jan 10, 2022
5 min

3 Steps To Make Sure Consumers Remember Your Brand

The three most important steps to ensure consumers remember your brand.

Brands That Do This Will Have a Huge Advantage Over Their Competitors

DeJuan Wright

Dec 27, 2021
6 min

Brands That Do This Will Have a Huge Advantage Over Their Competitors

Your competitors probably aren't utilizing this branding tactic. But if you do, your brand will have a huge advantage in the market.

DeJuan Wright

Dec 20, 2021
4 min

Every Brand Should Embrace Contemporary Culture... and Here's Why

This is why all brands should embrace culture.

DeJuan Wright

Nov 3, 2021
5 min

How To Use Nostalgic Advertising To Increase Brand Affinity

These simple tactics will help your brand garner affinity within your audience.