Branding 2/4

DeJuan Wright

Nov 13, 20234 min read

Why The Images Displayed on Your Brand's Website Are so Important

Why your brand could be losing customers if your website doesn't display the right images.

DeJuan Wright

Oct 30, 20233 min read

Why Your Startup Needs a Great Brand Strategy to Succeed

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs great brand strategy.

DeJuan Wright

Oct 16, 20235 min read

3 Ways to Find The Perfect Name For Your Brand

Having trouble coming up with the perfect name for your brand? Try one of these three approaches.

DeJuan Wright

Sep 25, 20235 min read

5 Signs That Your Brand is Having an Identity Crisis

If your brand is showing any of these 5 signs, you're likely losing customers because of it.

DeJuan Wright

Sep 4, 20235 min read

This Marketing Strategy Made Beats By Dre a Billion-Dollar Brand

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

DeJuan Wright

Aug 21, 20233 min read

Being Disconnected From Contemporary Culture Will Cost Your Brand Customers

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

DeJuan Wright

Aug 14, 20234 min read

Why Brand Equity is More Valuable to Your Startup Than Profitability

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

The Top 4 Causes Gen Z Consumers Expect Brands to Support

DeJuan Wright

Jul 31, 20233 min read

The Top 4 Causes Gen Z Consumers Expect Brands to Support

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

Why Always Playing it Safe With Your Marketing is Actually Dangerous

DeJuan Wright

Jul 17, 20234 min read

Why Always Playing it Safe With Your Marketing is Actually Dangerous

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

DeJuan Wright

Jun 26, 20234 min read

Why What Your Brand Sells Should Only be a Byproduct of Something Bigger

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

3 Signs That Your Startup Needs a Rebrand

DeJuan Wright

Jun 5, 20233 min read

3 Signs That Your Startup Needs a Rebrand

If you notice any of these three signs with your startup, it's time to rebrand it.

DeJuan Wright

May 1, 20234 min read

3 Things Your Startup Must Sacrifice to Become a Strong Brand

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

DeJuan Wright

Apr 3, 20234 min read

3 Ways Your Logo Influences The Perception of Your Brand

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

DeJuan Wright

Mar 20, 20234 min read

How to Create a Brand Muse For Your Startup

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

DeJuan Wright

Feb 27, 20234 min read

The Stories Your Prices Tell Customers About Your Brand

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

DeJuan Wright

Feb 23, 20233 min read

How Curtis ‘50 Cent’ Jackson Expanded His Brand Through Guerrilla Marketing

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

DeJuan Wright

Feb 20, 20234 min read

6 Ways Your Startup Could Build Trust Amongst Gen Z Consumers

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

DeJuan Wright

Jan 30, 20234 min read

4 Reasons Why Your Brand Must Stand For Something

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

DeJuan Wright

Jan 23, 20233 min read

Why Now is The Best Time to Humanize Your Brand

71% of consumers say they would be less likely to do business with brands that aren't doing this.

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

DeJuan Wright

Jan 16, 20235 min read

5 Marketing Principles From Savage X Fenty Your Startup Should Apply

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.