5 simple ways to intrigue your startup's audience through the power of shock value.

3 reasons why the best products do not win. But the best marketed products do.

Wondering if it might be time to change your brand's name? Here's how to know for sure.

Every branding action that your startup takes should be directed by this one question.

3 branding principles utilized by Apple that will help your startup overcome all odds.

This branding mistake could lead to your startup going out of business.

3 ways to create a slogan that'll keep your brand on the mind of its target audience.

Having trouble deciding which type of content to post on your startup's social media accounts? Discover a simple way to fix that problem.

Your brand will be able to charge premium prices after doing this.

Why your brand could be losing customers if your website doesn't display the right images.

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs a great brand strategy.

Having trouble coming up with the perfect name for your brand? Try one of these three approaches.

If your brand is showing any of these 5 signs, you're likely losing customers because of it.

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

If you notice any of these three signs with your startup, it's time to rebrand it.