In order to build a truly remarkable brand, your startup must have this 1 thing.

Brands like Apple, McDonald's, and Nike all use brand slogans. But should your startup do the same?

5 things that you always want to come to mind whenever consumers think of your brand.

Think it's impossible to find a niche for your startup in a crowded industry? Well... think again.

How your startup founder's story could give your business an unfair advantage.

Breaking this law of branding could put your startup out of business.

4 lessons from the Kendrick Lamar/Drake beef that could help your brand beat any competitor.

5 simple ways to intrigue your startup's audience through the power of shock value.

3 reasons why the best products do not win. But the best marketed products do.

Wondering if it might be time to change your brand's name? Here's how to know for sure.

Every branding action that your startup takes should be directed by this one question.

3 branding principles utilized by Apple that will help your startup overcome all odds.

This branding mistake could lead to your startup going out of business.

3 ways to create a slogan that'll keep your brand on the mind of its target audience.

Having trouble deciding which type of content to post on your startup's social media accounts? Discover a simple way to fix that problem.

Your brand will be able to charge premium prices after doing this.

Why your brand could be losing customers if your website doesn't display the right images.

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs a great brand strategy.

Having trouble coming up with the perfect name for your brand? Try one of these three approaches.

If your brand is showing any of these 5 signs, you're likely losing customers because of it.