For years, marketing professionals were forewarned that AI was on its way and coming for us all. And while some of us may have perceived those warnings as more of a threat to our industry than others may have—if there was one thing we all have come to acknowledge regarding AI—it would be that it has definitely changed not just marketing—but just about every industry in the world in one way or another.
Now, I’ll let you be the judge of whether or not AI has been a good or bad thing for your particular industry.
But what cannot be disputed is that the emergence of artificial intelligence has certainly rendered marketing professionals to have to find more creative approaches to create concepts that’ll connect with consumers.
One of the ways you could do that is by presenting your startup founder’s story to the world.
The significance of a great founder story
Bill Gates. Colonel Sanders. Richard Branson. Those are just a few of the founders who are now household names by becoming the face of their respective brands. As a result of us all getting to know those founders’ personal stories, we not only tend to trust their brand’s more than their competitors that we’re unfamiliar with—we also have a closer emotional connection to their respective brands as well.
No matter how advanced AI becomes, human beings will always have a closer connection to other human beings; as opposed to bots. That is why it is absolutely imperative that you humanize your brand.
One of the best ways to do that is by presenting the public with your brand’s founder's story.
Connecting your founder’s story to your brand’s narrative
No matter how extraordinary your target customers' jobs may be, at the end of the day, the vast majority of consumers are plain ordinary people. And who do ordinary people most relate to? Other ordinary people, of course.
Winning over the hearts of consumers is a lot like winning over a potential mate you’re dating—you must first break down their trust barrier.
Most founders are also ordinary people who just happen to have extraordinary job titles. Therefore, the way to win over your target audience is by being relatable and connecting your story as a founder to your brand’s narrative.
To do that, be vulnerable enough to share the following with your audience:
How you’re an ordinary person just like them (this also includes talking the way that ordinary people talk).
Where you’re from.
Things you had to overcome to get where you are today.
Personal fears and frustrations you’ve faced.
How all of the above inspired you to create your company.
Final words
A phrase that you’ll often hear discussed amongst venture capitalists here in Silicon Valley is “unfair advantage.” That's because it's the startup’s with unfair advantages in the market that are most attractive to investors.
A great founder's story could be one of the things that helps give your startup an unfair advantage in its industry.
Share your founder’s story on your website, podcasts, mainstream media interviews, as well as on social media and eventually, your story will resonate with your startup’s ideal audience.
We’d love to further help you craft your founder’s story and bring consumers closer to your brand. Contact us today to schedule a complimentary call and tell us about your story, your startup, as well as your ideal audience and together—we’ll present your story to the world and emotionally bring consumers closer to your brand.
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