These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

Here's why one of the worst marketing decisions that your startup could make is to always play it safe.

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

If you notice any of these three signs with your startup, it's time to rebrand it.

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

71% of consumers say they would be less likely to do business with brands that aren't doing this.

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

One-liners work wonders for brands. Here's how to create a great one for your startup.

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

Why less is more when it comes to influencing consumers to make a purchase.

Here's why "fitting in" is one of the riskiest things you can do with your startup.