These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

3 guerrilla marketing strategies used by 50 Cent you could also add to your marketing arsenal.

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

71% of consumers say they would be less likely to do business with brands that aren't doing this.

These 5 marketing principles helped Savage X Fenty become a billion-dollar brand.

One-liners work wonders for brands. Here's how to create a great one for your startup.

New survey reveals that 64% of Gen Zers want your brand to do more of this one thing.

Why less is more when it comes to influencing consumers to make a purchase.

Here's why "fitting in" is one of the riskiest things you can do with your startup.

The most successful brands on the planet do this. Your startup should as well.

Taylor Swift is a marketing genius. Here's 4 laws of branding she's mastered that'll help you build a powerful brand.

These are the hottest trends and brands in hip-hop culture at the moment.

3 branding lessons to learn from Yeezy's partnerships with Adidas and Gap.

What a ratings increase for the 2022 VMA's tells brands about millennials and Gen Z.

Here's why you may want to strongly consider co-branding your startup.

How to determine whether or not your brand should publicly address a competitor.