Having trouble deciding which type of content to post on your startup's social media accounts? Discover a simple way to fix that problem.

Your brand will be able to charge premium prices after doing this.

Why your brand could be losing customers if your website doesn't display the right images.

Simply having great products or services isn't enough to make your startup successful. Here's why your startup needs great brand strategy.

Having trouble coming up with the perfect name for your brand? Try one of these three approaches.

If your brand is showing any of these 5 signs, you're likely losing customers because of it.

These 3 marketing tactics helped Beats By Dre become the multi-billion-dollar brand it is today.

Why not being connected to contemporary culture will certainly cost your startup plenty of customers.

Some of the biggest companies in the world have yet to turn a profit. Here's why they are still extremely successful.

Survey shows these are 4 causes that Gen Z consumers want your brand to support before they'll commit to it.

If your brand is only focusing on selling products or services, here's why it will struggle to do so.

If you notice any of these three signs with your startup, it's time to rebrand it.

These five words could dissuade people from purchasing your brand's products or services.

These are the top 3 things your startup will have to sacrifice in order to become a strong brand.

A logo says a lot about a brand. These are 3 ways that your logo influences how people will think of your brand.

Taco Bell and many other major brands are built around a brand muse. Here's how to create one for your startup.

Whether intentional or not, your brand's prices tell a story to customers. Here's how to ensure you tell the right story through pricing.

85% of Gen Zers say they're less likely to buy something from a new business. The main reason why? Lack of trust.

Chick-fil-A loses over $1 billion in sales each year by taking a stand. Here's 4 reasons why that's a good thing.

71% of consumers say they would be less likely to do business with brands that aren't doing this.